The Floors Emporium's mission is to provide trustworthy, eco-friendly and affordable flooring. The company approached us to help with branding and to develop a website that would present their products and services in a clear and approachable way.
A primary palette of white and green was decided on to communicate trust and harmony. High resolution photographs are displayed to relay the quality of their products and installation, allowing users to learn about different types of flooring and services. Last but not least, quality and affordability is communicated throughout the site using design elements and copy.
Melding together the design and user experience strategies, we worked with our developers to build out a fully responsive site with a custom admin dashboard. We also added a custom blog integration, allowing them to update their customers with helpful articles and tips.