Thai Dragon Energy's mission is to supply energy to power automobiles, ships and planes, as well as to heat and cool buildings, with minimal environmental impact. We were approached to help with the company's branding, digital design and development.
To work alongside the word mark, an illustrated logo symbol was created as a unique way of representing the business in all markets. The dynamic power and movement suggested by the dragon is balanced by the clean lines and the calm color palette of white and blue. Despite having a complex network and operation, there is a message of simple efficacy and honesty.
Aligning our effective user experience strategies with a detailed style guide, we developed a responsive web design and created marketing materials with the same consistency.