Swup.App uses a unique algorithm to help brands maximize their ad campaign cost through simplified steps. It is the first app that automatically identifies the best-paid opportunities on the Stories platforms and guarantees visibility in terms of advertising impressions.
DESIGN + DEVELOPMENT
The goal was to build a mobile responsive platform to introduce users to the Swup.App product. We used a dynamic scroll and bright colors to highlight elements of a campaign story. The interface walks users through a simplified process and features easy to digest explanations.
With emphasis on enjoyable user flows and interactions, we designed and iterated several prototypes, structuring relevant information in a way that felt natural to users and easy to navigate.