BRANDING
Inspired by the charm of global destinations such as Tulum and Rio de Janeiro, the primary color palette is composed of a peaceful set of earthy colors, which stand positively apart from the industrial associations of the real estate world. The typographic palette includes both serif and sans serif fonts - one used to convey the brand's uniqueness, as with the logo, and the latter to establish a modern and elevated tone, yet also keeps the information clear and accessible throughout the website.