Snailz 3.0

Snailz 3.0

Branding overhaul of a legacy client - Snailz is a platform that allows users to find and book beauty services at hundreds of salons across the east coast.


  • - Brand Audit
  • - Branding
  • - Re-Branding Assets
  • - UI Design
  • - UX Research
  • - Web Design
  • - Web Development
  • - App Design
  • - App Development
Live Site


Having worked with Snailz for over three years as a full design and development arm, when they decided it was time to revamp in 2021,  we took on the challenge of re-branding and re-designing their platform. From MVP to a market-ready product, we've been helping the company emerge as New York City's largest beauty services booking platform.


As an extension of its service, Snailz delivers self-care, beauty, and style, acting as a bridge between users and the Beauty Salons they chose to frequent. Manicures, facials, make-up and the likes have been around for thousands of years and, it's safe to say, will never become outdated. As a nod to these timeless and feminine ideals, we created a palette of colors, inspirations, and typographic elements that elevate the brand's purpose. 


Creating graphic textures through the manipulation of the logo's 'Z' symbol, afforded us a range of expressions. Here we applied the style guidelines to marketing materials, maintaining a consistent brand identity.  

UI/UX Design

Building on the functionality and user feedback of the older version, our goal was to improve the user journey and add in features that would enhance the overall experience. Visitors can seamlessly book appointments, pay for services, and gain rewards with the salons they frequent. 


Snailz appreciates that beauty services are not a one-and-done deal, but rather part of a routine. The Snailz app allows user to gain access to all the features, booking capabilities, and best of all, fast and easy in-app payments. 


For the more occasional visitor, we designed the Snailz website to afford the same conveniences as the application. Features are designed for easy navigation and with accessibility in mind. 


Aware that users come to Snailz using devices of various screen sizes, we built the site to stretch and reconstruct accordingly, making sure every experience is seamless. 


From MVP to a market-ready product. Our developers help ensure all requirements and specifications are met for the app to be deployed. 

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