SevenUpp is a hotel booking platform for extended stays of seven days or more. The company found that there is a gap in the market and aims to close it by providing a better rate model so that people can enjoy extended vacations. We worked closely with the team to translate the company's purpose and ideas into a digital experience that would inspire people to "relax and stay a while".
BRANDING + DESIGN
We put together a palette of colors, typography, and design components that would speak to the company's paragon of innovation and adventure. The idea of going away for multiples weeks should ignite excitement and feel accessible.
We design user flows and experiences based on human-centered research and testing. Our goal was to ensure that the flows were intuitive and easy for people to use. Among other things, we designed a structure tailored to the goal of a trust-worthy and enjoyable booking process.