Hyena brings nightlife, fun, and laughter to the palm of your hand. A unique way to discover hidden comedy events, comedians, and venues in NYC and around the country. | Hyena
From branding to development, we designed the Hyena app and web platform to help users find comedy wherever they are. In 2021, we updated their app to include pay-wall video, audio streaming and uploading capabilities. Think YouTube & Spotify but exclusively for comedy.
Hyena's NYC Comedy App built by DigitalDesign.NYC
BRANDING
We aim to deliver the most impact at first glance through our branding. With the comedy club scene in mind, we brought nightlife with a playful twist to the screen. The color palette and the neon hyena activate the brand's main ideas, forming a consistent theme throughout the product.
USER EXPERIENCE
Our mission was to create an intuitive user flow experience. Weaving all of the wonderful features and capabilities into a sensible journey, users can easily listen to podcasts, watch live videos, or discover upcoming events.
DESIGN SYSTEM
Color and typography play a huge role in the expression of Hyena. We chose a combination of colors and fonts to convey an exuberant and playful tone, while also keeping it accessible and lean.
MOBILE APP DEVELOPMENT
Working closely with our wonderful team of developers we finalized the transformation of idea to product. A Hyena digital platform that works to delight its users and translate the company's mission successfully.
