Hyena wants you to find comedy wherever you are. From branding to development, we designed the Hyena app and web platform to achieve this fun-filled purpose and more. In 2021, we updated their app to include pay-wall video, audio streaming and uploading capabilities. Think YouTube & Spotify but exclusively for comedy!
We aim to deliver the most impact at first glance through our branding. With the comedy club scene in mind, we brought nightlife with a playful twist to the screen. The color palette and the neon hyena activate the brand's main ideas, forming a consistent theme throughout the product.
Our mission was to create an intuitive user flow experience. Weaving all of the wonderful features and capabilities into a sensible journey, users can easily listen to podcasts, watch live videos, or discover upcoming events.
Color and typography play a huge role in the expression of Hyena. We chose a combination of colors and fonts to convey an exuberant and playful tone, while also keeping it accessible and lean.
Working closely with our wonderful team of developers we finalized the transformation of idea to product. A Hyena digital platform that works to delight its users and translate the company's mission successfully.