Apply the trend-setting and envelope-pushing qualities of New York City to the concept of traveling in style and you come to understand @globalnewyorker a little better. Along those lines, we designed an app that is equally dynamic, bold, and pragmatic. To activate a stylish lift-off we combined signature brand elements, a classic black and red palette, and the Lato sans-serif typeface, just to name a few. 

DigitalDesign.NYC team focused on creative bespoke effects of the horizontal web design for the @globalnewyorker website - resembling the horizon and traveling across the globe. Thinking through unique navigation but keeping the website very mobile-responsive for the phone traveler when they open it on the go. 

We laid out an intuitive structure and flow to empower users to easily browse between diverse categories, search by cities, and share their experiences. Adding smart motion and scroll actions we created an interface that is fun to navigate and easy to traverse. Last but not least, our development team helped bring all of this to life and we are proud to say @globalnewyorker is available in app stores now.