With over 10 salons nationwide, Glam + Go provides hair and beauty services to clients and offers monthly memberships for unlimited blowout services with different package options. We worked with them to create a digital platform that is as glamorous as their dos.
BRANDING + DESIGN
As a brand, Glam + Go is equally clever as it is chic. Striking a balance between soft and daring, it offers clients a glamorous appearances via savvy memberships. We used a Pantone light pink and a clever midnight blue to communicate these juxtapositions. For a reliable typeface with clear lines and a modern look, we turned to Helvetica.
With the user in mind, we created several concepts and mapped out a prototype. With further testing and iterations we developed a clear structure and order. The goal was to create a user flow that is beneficial and accessible.
With our bright development team, we built a framework that integrates personalized feedback, a scheduling system, and location-based technology among other features. Merging the results of our research, design, and technology we distilled the brand's purpose into an application that is as beautiful as it is effective.