Brick & Portal Weekend was a New York City influencer campaign that consisted of a four-day photo and video production. Participants were driven in Rolls-Royce vehicles to several activations around Manhattan. Amongst them one of the largest US diamond jewelry showrooms, Verragio Engagement Rings, at an undisclosed location on 5th avenue, for a meet and greet with Pasquale Cozzolino, author of the best-selling novel "The Pizza Diet". Participants were also joined together for dinner at Jue Lan Restaurant, located at the historic Limelight church, with an appearance by the club-kid himself, Richie Rich and others. Our agency helped create the branding, website, and access cards.
DESIGN + BRANDING
Inspired by New York City's vibrant energy and the dashing qualities of the event's participants, we playfully combined bright colors with emboldened typography to set the tone for this exciting event.