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Brick & Portal

Brick & Portal

A social e-commerce platform that allows users to create and request shoppable looks.

WEB-PLATFORM FOR SHOPPING

  • Research & Naming
  • Branding
  • UI/UX Design
  • Visual Design
  • Graphic Design
  • Design System
  • App Design
  • App Development
  • Web Design
  • Web Development
LIVE SITE

THE PROJECT

Brick & Portal was created around the idea that virtual shopping doesn't have to be a lone undertaking. As an e-commerce platform that offers millions of high-end fashion products, it stands out by lettings users curate their own purchasable looks and allowing them to request tips and 'looks' from other fashionistas. They approached us to help bring this idea to life, from branding to development. 

BRANDING + DESIGN

In 2021, we updated our legacy client's branding, website and application with a minimalist and modern palette. Starting with a black + white canvas, we turned to a cool and adaptable teal grey and a vivacious tangerine to create a versatile palette that reflected the brand's ideals. The logo's ampersand was uplifted to become not just a conjunction, but a symbol of connection, in this case, between fashionistas shopping the Brick + Portal platform. 

UI/UX DESIGN + DEVELOPMENT

The focus was on creating user-flows, interactions, and features that are useful and enjoyable to Brick & Portal's shoppers. As part of the development, we used several cutting-edge technologies such as data aggregation, machine learning, and parsing + filtration, all fusing together to bring to life an innovation in the Fashion Tech space.  

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