In 2021, we updated our legacy client's branding, website and application with a minimalist and modern palette. Starting with a black + white canvas, we turned to a cool and adaptable teal grey and a vivacious tangerine to create a versatile palette that reflected the brand's ideals. The logo's ampersand was uplifted to become not just a conjunction, but a symbol of connection, in this case, between fashionistas shopping the Brick + Portal platform. 

The focus was on creating user-flows, interactions, and features that are useful and enjoyable to Brick & Portal's shoppers. As part of the development, we used several cutting-edge technologies such as data aggregation, machine learning, and parsing + filtration, all fusing together to bring to life an innovation in the Fashion Tech space.